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Here is a seemingly good justification. It must be for those who are going through the actually tough-time of life that the very thought of living becomes a secondary issue for them. Got confused! I am just kidding. There are interested people who would love to spend $1million on a single bottle of vodka.

Against the Diaka Vodka made in Poland that was flaunted as the world’s most expensive Vodka (no info about price), today we have Diamond-filtered, the Diva Vodka by Blackwood Distillers, a Scotland based company. Refined thrice, this ice-filtered undergoes a disciplined process. First, the vodka is filtered is via Nordic birch charcoal and then flowed through a chunk of trampled diamonds and gems to offer it a stylish look and feel. The price per bottle of Diva Premium Vodka varies from $3,700 and $1 million, on the basis of usage of the valuable stones in the bottle.

Serious ice. Expensive ice. Diamonds, to be exact. Polish Diaka vodka (diamonds+vodka) claims to be the world’s most expensive vodka.

The vodka comes in a bottle made of crystal. The filtration process of the vodka is why it is so exclusive. The Diaka Vodka is made in Poland where they use nearly one hundred diamonds of up to one carat in size, to filter the spirit resulting in vodka with unsurpassed clarity and smoothness.

New to the premium vodka category is DIAKA (an acronym for "diamond vodka"), which is imported from Poland and filtered with actual diamonds.

"Vodka constitutes the largest segment of the U.S. liquor market, and high-end vodka continues to grow at a blistering pace," said Rudy N. Vogel, chief executive officer and founder of New York-based TransBorder Marketing Inc., the company that created DIAKA.

Vogel says the vodka's special filtration process will entice consumers to try DIAKA and ultimately keep them coming back for more.

This patented "Double Diamond Filtration Process" uses nearly 100 diamonds up to 1 carat in size. The diamonds are housed in a large glass tube into which the vodka flows. Through centrifugal force, the diamonds swirl through the tube and actually "cut" the molecules of the vodka.

The vodka then passes through the bottom of the tube, wherein lies a comb filter encased with tiny diamond chips. This two-step process enhances the smoothness, clarity and palate of the vodka, yielding an end-product that so far is unavailable anywhere else in the world, according to Vogel.

"We are poised to take the ultra premium vodka category to a new level of taste and sophistication," Vogel said.

Vodka accounts for more than 25 percent of all U.S. spirits sales, according to Beverage Dynamics, an industry publication. In 2004, more than 44 million 9-liter cases of vodka were sold in the U.S., a 6 percent gain over 2003.

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