Dominus has become known since its first release for its complexity and earthy character, which pay tribute to the Napanook terroir. Christian Moueix truly believes that producing a wine begins in the vineyard. For that reason, each vintage is unique with different varietal blends reflecting the vineyard and climate conditions of that particular year.

In the early years of Dominus (1983-1990), recognizing that the wine was in its infancy and did not yet have its own identity, a series of artists' portraits of Christian Moueix was commissioned for the labels. By 1991, the wine had become well established and a classic Bordeaux-style label replaced the artist series.