Everyone’s
going green these days, including the vodka
you sip.
360
Vodka, an ‘Eco-Luxury Vodka’ claims to
be the world’s first environmently friendly
spirit, combining superior quality with
environmental responsibility.
Truth
be told, all premium and super-premium vodkas
taste pretty much the same - they are all high
quality products that are distilled three or
four times to achieve their quality and then
packaged in a pretty bottle. The only real
difference at that point lies in the marketing.
McCormick,
the company behind 360
Vodka is telling us that by establishing new
environmentally-sound
distilling practices, packaging and marketing,
they’re shaking up the super premium vodka
industry.
I
tasted the 360 Vodka, and to be completely
honest, I wasn’t completely knocked off my
feet. I mean, sure, it was good vodka, but I
don’t know if I would switch brands in favour
of eco-friendly practices. Yes, there is 85% recycled
glass in the bottles, and the distillation is
200% more efficient than the pot still method,
but what I wanted to know was, does that change
the flavour of the vodka?
For
me, it didn’t, not really, despite the fact
that it’s distilled four times and filtered
five times. Like I said, sure, it’s good
vodka, and I certainly wouldn’t go turning it
away or anything, but I don’t know if it’s
enough to make me purchase it over another one.
I’m
proud of McCormick for taking strides towards
environmental stewardship, carbon
offsets and eco-friendly
practices. We can hope more and more of the premium
spirts go that route in fact. But, for me, until
the quality comes up a little for me, I’m not
swaying from my current vodka brand.
[image
provided by 360
Vodka]